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Author Topic: Mainland Chinese millenial women now biggest consumers of artifical sex toys  (Read 23 times)

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https://www.japantimes.co.jp/news/2020/10/18/asia-pacific/social-issues-asia-pacific/china-millennials-sex/

China is more commonly associated with conservative public attitudes to sex — pornography is banned and authorities have launched periodic crackdowns on “vulgar” online content.

President Xi Jinping has pushed for a “clean and righteous” cyberspace, and the Chinese government has sought to promote marriage and traditional family values as a way to revive flagging birth rates.

But China’s divorce rate reached a record high of more than 3.1 million in the first nine months of 2019 — a sign of change in societal values.

As they become increasingly empowered over what they want in the bedroom, women in their thirties and younger are getting more comfortable with the idea of using sex toys.

“Sometimes they don’t find the orgasms and pleasure they really want, maybe because men’s skills in bed are not good enough,” explains Yi.

“Women are then perhaps more motivated to find a way to please themselves.”

China’s domestic sex toy sales lag far behind Western countries or even Japan.

But, driven mainly by female and millennial consumers, the country’s nascent sex toy market is valued at over 100 billion yuan ($14.7 billion), according to Chinese research firm iiMedia.

 
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