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Author Topic: 28 yr old Viet designer wants Vietcong grandkids to wear Nguyen Dynasty garments  (Read 121 times)

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https://www.macaubusiness.com/the-vietnamese-designer-convincing-the-young-to-choose-tradition/

Made from delicate silk, intricately embroidered and with vast, flared sleeves: Vietnamese 19th-century outfits do not seem a perfect fit for life in the country’s hectic modern cities.

But Nguyen Duc Loc, a 28-year-old entrepreneur, together with his 11-strong production team in Hanoi, is convinced the attire of their ancestors can make a return to modern-day living.

“My ambition is that in any Vietnamese wardrobe, as well as suits, trousers, dresses, there will be at least one outfit based on an ancient style to wear on important occasions,” like festivals and weddings, he told AFP.

Based on his own research, Loc and his company Y Van Hien reproduce outfits largely from the Nguyen dynasty that spanned close to a century and a half from 1802 — a time when the ruling class wore extravagant, brightly coloured designs embellished with symbols of power, such as dragons.

He wants everyone, both men and women, to appreciate the “astonishing beauty” of ancient imperial-style dress, he says, and understand the part this clothing plays in Vietnam’s cultural history.

In one of their first major commissions, Y Van Hien was asked to produce costumes for Phuong Khau, an 18-episode YouTube drama about the emperor and empress of the Nguyen Dynasty.

The company — which was set up in 2018 — has also designed costumes for singers, music videos and fashion shows.

Despite some criticism that the designs have strayed too far from the originals, they are also seeing a growing interest among young people.

Many choose to rent an outfit for a photoshoot, with prices starting at $17.

“I think ancient-style costumes… are part of Vietnamese culture that we need to preserve,” said Pham Trang Nhung, a 22-year-old student who had come to see Loc’s designs.

“I think young people today know more about Western dress.”

Blossoming curiosity over outfits worn by generations past comes as officials from the sports and culture department in the central province of Thua Thien-Hue began wearing the traditional “ao dai” — a long tunic worn over trousers — one day a month as a way to promote and preserve cultural values.

Although a far more comfortable and modern prospect than royal 19th-century clothing, some say they are too restrictive and impractical in today’s world.

Nevertheless, a simplified version of a woman’s ao dai still forms part of some school uniforms in the south and central regions, is worn by flight attendants on flag carrier Vietnam Airlines and is embraced by many on special occasions.

Social media shows plenty of pictures of young women posing in traditional dress — and with more than a dozen Facebook groups catering to those interested in ancient designs, some aficionados have even banded together to create a rival design company to Loc’s.

Nguyen Duc Binh, an editor of an arts magazine and an expert on traditional culture, said the attraction among the young stems from a desire to assert themselves, and their pride in their country, in a similar way to the youth of other Asian nations.

“In some more developed countries such as Japan and South Korea, traditional costumes can be seen as icons for the young people to look at,” he said.

Young Vietnamese “admire those countries’ development” and “they have tried to find some traditional things” from their own country’s past to celebrate.


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I know someone from Vietrealm that would love to marry this guy







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These trends have been popular in China but what´s new about this guy is that he´s trying to bring back real luxe materials instead of cheap polyester lookalikes.  While I am not a fan, I do collect old Asian and Western textiles and Chinese silks from circa 1860-1930s were really high quality.  Even the high end Shanghai Tang brand does not produce anything new although they sell a lot of silk clothings. I do believe that Vietnamese are genetically smarter than Chinese so maybe it will be up to us to improve Chinese technology like what the Japanese did with urushi.  Chinese are dumb as hell, invented gun powder but used it for fireworks instead of canon pushers and invented paper to use it as funeral money instead of toilet wipes.

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I remembered there was a VC kid in EB88 site hated the Nguyen's everything. He commented the Nguyen clothes are ugly and worshipped Le dynasty clothes since they look similar to Hanfu.

Backy is inferior complex.

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I remembered there was a VC kid in EB88 site hated the Nguyen's everything. He commented the Nguyen clothes are ugly and worshipped Le dynasty clothes since they look similar to Hanfu.

Backy is inferior complex.

That’s Dat, lol. He’s got major East Asian fever. But he’s ok. We nguy are opening his eyes to appreciate things beyond kpop and anime.

Funny thing is Ironman though Dat was so welcoming to fili culture. Ironman got  mad at me for saying Vietnamese culture is different. Well, it is different. Doesn’t mean I can’t be friends with other SEA.

 
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